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Audience Lab

Exploring the future of audiences and engagement in an age of big data and social media

Cultural organisations — galleries, museums, archives and libraries — are designing new ways to engage with the public. Audience Lab brings together these institutional players with industry and academia to discuss the collaborative possibilities of a publicly-facing product testing ground for new ideas. Our focus lies in developing a Lab where industry can user-test ideas, publics can be introduced to the technologies employed in contemporary media creation and academics can interlace between both, to explore the larger questions facing the future of design and media.

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Martyn Hook
Dean
School: Architecture and Urban Design

RMIT staff profile
martyn.hook@rmit.edu.au

Dr Martyn Hook is Deputy Pro Vice-Chancellor Partnerships in the College of Design and Social Context at RMIT University in Melbourne, Australia. He also holds the position of Dean at RMIT’s School of Architecture & Design alongside his role as Professor of Architecture. In addition to his work at RMIT Martyn is a director of multi award winning iredale pedersen hook architects, a studio practice based in Melbourne and Perth dedicated to appropriate design of effective sustainable buildings with a responsible environmental and social agenda.

Hook has particular expertise in the implementation of strategic vision in creative practice and driving organisational change through the lens of an integrated scholarship model that links teaching and research. Prior to this appointment he was Acting Dean of the School of Architecture & Design and Acting Head of the School of Art.

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Son Vivienne
Education

Son Vivienne is a Post-Doctoral Researcher at Creative Agency and the Digital Ethnography Research Centre at RMIT. Their principal expertise is digital self-representation, online activism, queer identity, and rhetorical strategies/​feminist practices for speaking and listening across difference. Son is also involved in community development and arts as an activist, workshop facilitator and media-maker. Son is author of Digital Identity and Everyday Activism: Sharing Private Stories with Networked Publics (Palgrave Macmillan) and co-​author/​co-​editor of Negotiating Digital Citizenship: Control, Contest, Culture (Rowman & Littlefield).

Son curates several collective storytelling websites for queer and gender-diverse communities and has over twenty years of multi-media production and distribution experience. As an award winning writer/​director/​producer of drama and documentaries, they tackled subjects as diverse as youth suicide; drug cultures in Vietnamese communities; and lesbian personal columns. Their film work includes multi-lingual (Vietnamese-English and Adnyamathanha-English) and multi-modal (animation, micro-docs, digital storytelling and interactive web-platforms) projects that reflect their comparative, cross-cultural and critical approaches to communication and storytelling.