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Audience Lab

Exploring the future of audiences and engagement in an age of big data and social media

Cultural organisations — galleries, museums, archives and libraries — are designing new ways to engage with the public. Audience Lab brings together these institutional players with industry and academia to discuss the collaborative possibilities of a publicly-facing product testing ground for new ideas. Our focus lies in developing a Lab where industry can user-test ideas, publics can be introduced to the technologies employed in contemporary media creation and academics can interlace between both, to explore the larger questions facing the future of design and media.

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Martyn Hook
Dean
School: Architecture and Urban Design

RMIT staff profile
martyn.hook@rmit.edu.au

Dr Martyn Hook is Deputy Pro Vice-Chancellor Partnerships in the College of Design and Social Context at RMIT University in Melbourne, Australia. He also holds the position of Dean at RMIT’s School of Architecture & Design alongside his role as Professor of Architecture. In addition to his work at RMIT Martyn is a director of multi award winning iredale pedersen hook architects, a studio practice based in Melbourne and Perth dedicated to appropriate design of effective sustainable buildings with a responsible environmental and social agenda.

Hook has particular expertise in the implementation of strategic vision in creative practice and driving organisational change through the lens of an integrated scholarship model that links teaching and research. Prior to this appointment he was Acting Dean of the School of Architecture & Design and Acting Head of the School of Art.