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The Future of Museum Audiences I
Social Media, Digital Wayfaring and Museum Audiences
This project explored how museums can engage with social media platforms beyond the blunt instrumentalization of hashtags, likes and follows, to co-create and co-future inventive and responsive engagements with and for diverse and intergenerational museum audiences. Deploying the notion of digital wayfaring that acknowledges that digital, social and material worlds are interconnected, the project used ethnographic techniques in the context of the Australian Centre for the Moving Image (ACMI). Ethnography provides insight into practice and lived experience — dynamic processes that big data can’t address.
If you would like to get involved with this project, fill out the form below or reach out to project leaders via the contact info provided alongside each bio.
People
Larissa Hjorth
Distinguished Professor and Director, Design and Creative Practice
School: Enabling Capability Platforms
Larissa Hjorth is a digital ethnographer, artist, Distinguished Professor and director of the Design & Creative Practice ECP platform at RMIT University. With Professor Heather Horst, she co-founded the Digital Ethnography Research Centre (DERC). Previously, Hjorth was Deputy Dean, Research & Innovation, in the School of Media & Communication (2013−2016). Hjorth served on the inaugural Australian Research Council (ARC) Engagement & Impact Pilot study assessment panel for humanities and creative practice.
Hjorth studies the socio-cultural dimensions of mobile media and play practices in the Asia-Pacific region with an emphasis on interdisciplinary, collaborative and cross-cultural approaches. She has published a dozen co-authored books, edited over a dozen Handbooks/Companions and has over 40 journal articles.
More recently, Hjorth’s work has become concerned with how we can bring creative, social and design solutions to the growing ageing populations and, in turn, how we might consider scenarios of what it means to die well. She is also studying how our “more-than-human” companions can teach us about new media in everyday life. Hjorth’s last book, Haunting Hands (Oxford Uni Press) looked at how mobile media is being deployed in situations of grief and trauma, her previous book explored how art practice can teach us new acumen into the climate change debate.
Hjorth’s books include Haunting Hands (with Cumiskey 2017), Screen Ecologies (with Pink, Sharp & Williams 2016), Digital Ethnography (Pink et al. 2016) Mobile Media in the Asia-Pacific (2009), Games & Gaming (2010), Online@AsiaPacific (with Arnold 2013), Understanding Social Media (with Hinton 2013), and Gaming in Locative, Social and Mobile Media (with Richardson 2014).
Jacina Leong
PhD candidate
School: Media and Communication
Jacina Leong is an artist-curator and PhD candidate in the School of Media and Communications, RMIT. Her research explores critical-creative and careful curatorial approaches to social innovation practices by museums and galleries.
Over the past decade, she has worked in hybrid new media spaces, universities, national and international festivals, regional museums and galleries, libraries and schools — to vision and deliver a diverse range of trans-disciplinary engagement programs, via highly collaborative, experimental and site-responsive processes. Most recently, Jacina was curator for Robotronica, project lead and founding member of the Guerrilla Knowledge Unit, guest facilitator of the Future Innovators Summit (Ars Electronica Tokyo Initiative), and co-curator of the provocation, Curating In The Age of Automation (RMIT & Ritsumeikan University, Kyoto).
From 2012 to 2017, Jacina worked at The Cube (QUT), establishing the inaugural STEAM engagement program for school and university students, educators and pre-service teachers. This program involved key collaborations with local, national and international organisations including Ars Electronica, LEGO Education, and Brisbane City Council. She has also worked in public program development at the Ipswich Art Gallery, collaborative learning strategy in universities, gallery management at Jan Murphy Gallery, and was advisor to the inaugural Make Nice at VIVID Festival.
Audience Lab
Exploring the future of audiences and engagement in an age of big data and social media
Cultural organisations — galleries, museums, archives and libraries — are designing new ways to engage with the public. Audience Lab brings together these institutional players with industry and academia to discuss the collaborative possibilities of a publicly-facing product testing ground for new ideas. Our focus lies in developing a Lab where industry can user-test ideas, publics can be introduced to the technologies employed in contemporary media creation and academics can interlace between both, to explore the larger questions facing the future of design and media.
If you would like to get involved with this project, fill out the form below or reach out to project leaders via the contact info provided alongside each bio.
People
Martyn Hook
Dean
School: Architecture and Urban Design
Dr Martyn Hook is Deputy Pro Vice-Chancellor Partnerships in the College of Design and Social Context at RMIT University in Melbourne, Australia. He also holds the position of Dean at RMIT’s School of Architecture & Design alongside his role as Professor of Architecture. In addition to his work at RMIT Martyn is a director of multi award winning iredale pedersen hook architects, a studio practice based in Melbourne and Perth dedicated to appropriate design of effective sustainable buildings with a responsible environmental and social agenda.
Hook has particular expertise in the implementation of strategic vision in creative practice and driving organisational change through the lens of an integrated scholarship model that links teaching and research. Prior to this appointment he was Acting Dean of the School of Architecture & Design and Acting Head of the School of Art.
The Future of Museum Audiences II
Museum Engagement, Data and Older Audiences
Building on Phase 1, this project specifically sought to identify and develop socially thick understandings of the (digital and non-digital) experiences and potential opportunities for older adults in the museum sector.
Using a series of postcards aimed at discursive elaboration, we invited audiences to share cups of tea and biscuits as they wrote and discussed their responses. We engaged these audiences to ethnographically and creatively reflect upon how they view the museum as an institution, as a place for belonging, and what they would like their digital (and non-digital) experiences with the museum to involve.
If you would like to get involved with this project, fill out the form below or reach out to project leaders via the contact info provided alongside each bio.
People
Larissa Hjorth
Distinguished Professor and Director, Design and Creative Practice
School: Enabling Capability Platforms
Larissa Hjorth is a digital ethnographer, artist, Distinguished Professor and director of the Design & Creative Practice ECP platform at RMIT University. With Professor Heather Horst, she co-founded the Digital Ethnography Research Centre (DERC). Previously, Hjorth was Deputy Dean, Research & Innovation, in the School of Media & Communication (2013−2016). Hjorth served on the inaugural Australian Research Council (ARC) Engagement & Impact Pilot study assessment panel for humanities and creative practice.
Hjorth studies the socio-cultural dimensions of mobile media and play practices in the Asia-Pacific region with an emphasis on interdisciplinary, collaborative and cross-cultural approaches. She has published a dozen co-authored books, edited over a dozen Handbooks/Companions and has over 40 journal articles.
More recently, Hjorth’s work has become concerned with how we can bring creative, social and design solutions to the growing ageing populations and, in turn, how we might consider scenarios of what it means to die well. She is also studying how our “more-than-human” companions can teach us about new media in everyday life. Hjorth’s last book, Haunting Hands (Oxford Uni Press) looked at how mobile media is being deployed in situations of grief and trauma, her previous book explored how art practice can teach us new acumen into the climate change debate.
Hjorth’s books include Haunting Hands (with Cumiskey 2017), Screen Ecologies (with Pink, Sharp & Williams 2016), Digital Ethnography (Pink et al. 2016) Mobile Media in the Asia-Pacific (2009), Games & Gaming (2010), Online@AsiaPacific (with Arnold 2013), Understanding Social Media (with Hinton 2013), and Gaming in Locative, Social and Mobile Media (with Richardson 2014).
Hugh Davies
Postdoctoral Research Fellow
School: Games
Hugh Davies is an artist, curator and researcher of games and play. His practice explores histories of media devices and cultures of games in the Asia Pacific Region. Awarded a PhD in Art, Design and Architecture from Monash University in 2014, Hugh’s studies in game cultures have been supported with fellowships from Tokyo Art and Space, M+ Museum of Visual Culture and the Hong Kong Design Trust. Hugh is currently a postdoctoral research fellow at RMIT in Melbourne, Australia.
Jacina Leong
PhD candidate
School: Media and Communication
Jacina Leong is an artist-curator and PhD candidate in the School of Media and Communications, RMIT. Her research explores critical-creative and careful curatorial approaches to social innovation practices by museums and galleries.
Over the past decade, she has worked in hybrid new media spaces, universities, national and international festivals, regional museums and galleries, libraries and schools — to vision and deliver a diverse range of trans-disciplinary engagement programs, via highly collaborative, experimental and site-responsive processes. Most recently, Jacina was curator for Robotronica, project lead and founding member of the Guerrilla Knowledge Unit, guest facilitator of the Future Innovators Summit (Ars Electronica Tokyo Initiative), and co-curator of the provocation, Curating In The Age of Automation (RMIT & Ritsumeikan University, Kyoto).
From 2012 to 2017, Jacina worked at The Cube (QUT), establishing the inaugural STEAM engagement program for school and university students, educators and pre-service teachers. This program involved key collaborations with local, national and international organisations including Ars Electronica, LEGO Education, and Brisbane City Council. She has also worked in public program development at the Ipswich Art Gallery, collaborative learning strategy in universities, gallery management at Jan Murphy Gallery, and was advisor to the inaugural Make Nice at VIVID Festival.
Gretchen Coombs
Post Doctoral Research Fellow
School: Design and Creative Practice
Gretchen Coombs is a Post Doctoral Research Fellow in the Design & Creative Practice Enabling Capability Platform at RMIT. She researches socially engaged art practices in the US, the UK and Australia, with a particular focus on how they are practiced in urban contexts. She’s a core member of the Cultural Value and Impact Network (CVIN) and contributes to Creative Care in the School of Art. Gretchen has a PhD in social and cultural anthropology and a MA in visual criticism: her writing uses a combination of ethnographic methods and visual analysis. She is a co-author of Creative Practice Ethnographies (Rowan & Littlefield 2019) and her monograph, The Lure of the Social: Encounters with Contemporary Artists (Intellect 2021 ) is an experimental ethnography about contemporary artists working at the intersection of art, aesthetics, and politics.
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Philip is an Associate Professor within RMIT School of Art, and leader of the Sound Art and Audio Culture Lab.
Associate Professor Samartzis is a sound artist, scholar and curator with a specific interest in the social and environmental conditions informing remote wilderness regions and their communities. His art practice is based on deep fieldwork where he deploys complex sound recording technology to capture natural, anthropogenic and geophysical forces. The recordings are used within various exhibition, performance and publication outcomes to demonstrate the transformative effects of sound within a fine art context. He is particularly interested in concepts of perception, immersion and embodiment in order to provide audiences with sophisticated encounters of space and place. Philip is the recipient of three Australian Antarctic Division Arts Fellowships (2009, 2015, 2020), which he is using to document the effects of extreme climate and weather events in Eastern Antarctica, Macquarie Island, and the Southern Ocean over a 12-year period.
Design & Creative Practice
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RMIT University and the Design & Creative Practice ECP acknowledges the Kulin Nations as the Traditional Custodians of the land on which the University stands. The University respectfully recognises Elders both past and present. RMIT also acknowledges the Traditional Custodians of lands across Australia where it conducts its business, their Elders, Ancestors, cultures and heritage.