This project explored how museums can engage with social media platforms beyond the blunt instrumentalization of hashtags, likes and follows, to co-create and co-future inventive and responsive engagements with and for diverse and intergenerational museum audiences. Deploying the notion of digital wayfaring that acknowledges that digital, social and material worlds are interconnected, the project used ethnographic techniques in the context of the Australian Centre for the Moving Image (ACMI). Ethnography provides insight into practice and lived experience — dynamic processes that big data can’t address.
If you would like to get involved with this project, fill out the form below or reach out to project leaders via the contact info provided alongside each bio.
Larissa Hjorth is a digital ethnographer, artist, Distinguished Professor and director of the Design & Creative Practice ECP platform at RMIT University. With Professor Heather Horst, she co-founded the Digital Ethnography Research Centre (DERC). Previously, Hjorth was Deputy Dean, Research & Innovation, in the School of Media & Communication (2013−2016). Hjorth served on the inaugural Australian Research Council (ARC) Engagement & Impact Pilot study assessment panel for humanities and creative practice.
Hjorth studies the socio-cultural dimensions of mobile media and play practices in the Asia-Pacific region with an emphasis on interdisciplinary, collaborative and cross-cultural approaches. She has published a dozen co-authored books, edited over a dozen Handbooks/Companions and has over 40 journal articles.
More recently, Hjorth’s work has become concerned with how we can bring creative, social and design solutions to the growing ageing populations and, in turn, how we might consider scenarios of what it means to die well. She is also studying how our “more-than-human” companions can teach us about new media in everyday life. Hjorth’s last book, Haunting Hands (Oxford Uni Press) looked at how mobile media is being deployed in situations of grief and trauma, her previous book explored how art practice can teach us new acumen into the climate change debate.
Hjorth’s books include Haunting Hands (with Cumiskey 2017), Screen Ecologies (with Pink, Sharp & Williams 2016), Digital Ethnography (Pink et al. 2016) Mobile Media in the Asia-Pacific (2009), Games & Gaming (2010), Online@AsiaPacific (with Arnold 2013), Understanding Social Media (with Hinton 2013), and Gaming in Locative, Social and Mobile Media (with Richardson 2014).
Jacina Leong is an artist-curator and PhD candidate in the School of Media and Communications, RMIT. Her research explores critical-creative and careful curatorial approaches to social innovation practices by museums and galleries.
Over the past decade, she has worked in hybrid new media spaces, universities, national and international festivals, regional museums and galleries, libraries and schools — to vision and deliver a diverse range of trans-disciplinary engagement programs, via highly collaborative, experimental and site-responsive processes. Most recently, Jacina was curator for Robotronica, project lead and founding member of the Guerrilla Knowledge Unit, guest facilitator of the Future Innovators Summit (Ars Electronica Tokyo Initiative), and co-curator of the provocation, Curating In The Age of Automation (RMIT & Ritsumeikan University, Kyoto).
From 2012 to 2017, Jacina worked at The Cube (QUT), establishing the inaugural STEAM engagement program for school and university students, educators and pre-service teachers. This program involved key collaborations with local, national and international organisations including Ars Electronica, LEGO Education, and Brisbane City Council. She has also worked in public program development at the Ipswich Art Gallery, collaborative learning strategy in universities, gallery management at Jan Murphy Gallery, and was advisor to the inaugural Make Nice at VIVID Festival.