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Cultural Commonalities Memory Game

Increasing social inclusion through a game

In a globalised world, people are even more exposed to individuals from different cultural backgrounds. Social inclusion is a key factor in fostering the benefits of such a diverse society. This project developed a game that aims to reduce bias and increase social inclusion in intercultural contexts, namely the Cultural Commonalities Memory Game. Players categorise images associated with different cultures together in a common group, highlighting commonalities across cultures whilst keeping the differences salient. The game is designed so that players feel valued in their own individuality and experience a sense of belonging to the world as a whole. 

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Janneke Blijlevens
Senior Lecturer
School: Business

Janneke Blijlevens is a Senior Lecturer in Design Thinking and Experimental Methods within the Marketing Discipline. With a Masters in Psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand different ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to affect positive behaviour change in society. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors influencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology & Marketing, International Journal of Design, Acta Psychologica, British Journal of Psychology, Journal of Psychology in Aesthetics, Creativity, and Arts, and Journal of Design, Business and Society. The project Sans Forgetica, a font to remember (sans​for​get​ica​.rmit)’ gained world-wide acclaim


Johanna Prasch
School: School of Economics, Finance and Marketing

Johanna E. Prasch is a PhD student and a research assistant and tutor in the School of Economics, Finance and Marketing and the BBL. After completing her Bachelors in Psychology from the University of Regensburg, and her Masters in Psychology from the University of Bamberg (both Germany), she started her PhD program in the BBL in February 2018. For her PhD project in consumer behaviour, Johanna got awarded a Stipend Scholarship from RMIT University. Her research interests centre around combining experimental methods from psychology and consumer behaviour to investigate mechanisms behind intercultural communication and behaviour. Currently, Johanna is investigating how to increase social inclusion and cooperation in multicultural settings.

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