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Gamified Research Translation (GREAT)

Where business research meets gamification to create impact

The GREAT challenge
During the last decade, games have become a common part of people’s daily lives. Digital promise of Ed Tech and growing research on gamification has drawn attention to translation of valid science-based research for capability development. Activities and outputs that are not traditionally perceived as game-like are increasingly gamified.

In its most basic form, business research translation with gamification involves multi-disciplinary tasks of taking research findings, human psychology and technology of game-design, and applying them to business contexts — to achieve impact through change in behavior, cognition or emotional states.

However, current business research translation activities tend to rely on traditional academic outputs which may not deliver the intended societal impact — a challenge highlighted at local and international level. 

The GREAT mission
Increase awareness and knowledge on gamification of business research. To encourage researcher-industry integration to solve business challenges through games. To foster and deploy a cross-disciplinary network of GREAT experts, specialists and enthusiasts 

The GREAT cause
GREAT serves as a catalyst and anchor for capability development and a forum for faculty, specialists and practitioners to develop coherent and collective thought leadership on how might we develop and implement game-based tools and gamification as the means of research translation to achieve societal impact. 

The GREAT purpose
The purpose of GREAT is to catalyse meaningful inter-disciplinary knowledge exchange, develop best practices in gamification of business research and increase research-practice integration. 

The GREAT call
We have embarked on a meaningful journey of shaping our collective future through gamification of business research.
We cannot do this alone – we need you – your expertise, your experience and your passion for the human side of business.

Find out more about Gamified Research Translation [GREAT] here.

Research topics

Get involved

If you would like to get involved with this project, fill out the form below or reach out to project leaders via the contact info provided alongside each bio.



Hardik Bhimani
PhD candidate
School: Economics, Finance and Marketing

RMIT staff profile

Hardik Bhimani is a PhD student in the School of Economics, Finance and Marketing and is concurrently completing a Graduate Diploma in Psychology at Monash University. Hardik holds a Masters in Applied Finance from Kaplan Business School (Sydney) and is a member of the prestigious Strategic Management Society.

Managers face many strategic decisions but they often make unsustainable choices. So the challenge for todays’ firms is – how to effectively make social, environmental and economic choices?”

Prior to joining RMIT, where Hardik currently teaches Strategic Management courses, he was an award winning strategist and subject matter expert at several multinational organisations. It was during this period that he cultivated a curiosity for behavioural strategy. Ultimately, the quest to advance his research found him a home’ at RMIT University’s Behavioural Business Lab.

The access to supportive supervisors and a team of like-minded critical thinkers means the research journey is not only pleasant, but also engaging.”

Hardik’s research aims to understand the micro foundations of the interplay between social, environmental and economic strategic choices. His mixed-method research takes a behavioural strategy perspective and explains psychological influences, which affect strategic decision-making. In turn, the findings could guide managers’ to effectively de-bias their decision-making process, for a more sustainable strategic choice.