Games teach us many things – how to play, how to strategize, and how to have fun with others. Yet, in our globalised world, people are increasingly exposed to individuals from different cultural backgrounds, and often people feel alienated from people and things that are unfamiliar. The Cultural Commonalities Memory Game (CCMG) might just be one way bridge across cultures and help people connect and belong.
Social inclusion is a key factor in fostering the benefits of a diverse society. Bringing together design, psychology and behavioural economics, the CCMG aims to increase social and reduce bias in intercultural contexts. Players categorise images associated with different cultures together in a common group, highlighting commonalities across cultures whilst keeping their differences apparent. The game is designed so that players feel valued in their own individuality and experience a sense of belonging to the world as a whole.
More from the RMIT Behavioural Business Lab.
School: Economics, Finance, and Marketing
Ananta is a Lecturer in Economics specialising in Behavioural, Development and Experimental economics. His academic research focuses on the impact of social institutions (like gender norms) on individual decision making and behavioural effects of rewards. He has successfully published his work in top-tier economics journals such as the Journal of Economic Behaviour and Organization and Economics Letters. Ananta also has conducted multiple impact evaluation projects and has provided consultancy services to Plan International, World Bank, International Organization for Migration, Swiss Development Corporation and the Consumer Policy Research Centre. Ananta received his PhD from Monash University in 2014.
School: Department of General Psychology and Methodology, University of Bamberg
Claus-Christian Carbon studied Psychology (Dipl.-Psych.), followed by Philosophy (M.A.), both at the University of Trier, Germany. After receiving his PhD from the Freie Universität Berlin and his “Habilitation” at the University of Vienna, Austria, he worked at the University of Technology Delft, Netherlands and the University of Bamberg, Germany, where he currently holds a full professorship leading the Department of General Psychology and Methodology and the “Forschungsgruppe EPAEG” — a research group devoted to enhancing the knowledge, methodology and enthusiasm in the fields of cognitive ergonomics, psychological aesthetics and Gestalt (see www.experimental-psychology.com and www.epaeg.de for more details). He is the author of more than 400 publications including more than 160 peer-reviewed international journal articles, mainly addressing aesthetics topics, has conducted more than a dozen research projects with a total budget amount of approx. €3 million and a renowned contributor and invited speaker on international research conferences. CCC is Editor-in-Chief of the scientific journal Art & Perception, Section Editor of Perception and i-Perception, Associate Editor of Frontiers in Psychology, Frontiers in Neuroscience and Advances in Cognitive Psychology and a member of the Editorial Boards of Open Psychology, Musicae Scientiae and Leadership, Education and Personality.
School: Faculty of Industrial Design Engineering, Delft University of Technology
Dr. Jan Schoormans (1956) is a Professor of Consumer Behaviour at the Faculty of Industrial Design Engineering, Delft University of Technology, Delft, the Netherlands. His research focuses on consumer preferences and behavior towards (the design of) new products. He has published on these topics in marketing journals like the International Journal of Research in Marketing, Psychology and Marketing, the Journal of Product Innovation Management, in psychological journals like Perception and the British Journal of Psychology, in engineering journals like Applied Energy, Journal of Cleaner Production, and in design journals like Design Studies, Journal of Engineering Design and the Design Journal.
School: Economics, Finance, and Marketing
Janneke Blijlevens is a Senior Lecturer in Design Thinking and Experimental Methods within the Marketing Discipline. With a Masters in Psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand different ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to affect positive behaviour change in society. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors influencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology & Marketing, International Journal of Design, Acta Psychologica, British Journal of Psychology, Journal of Psychology in Aesthetics, Creativity, and Arts, and Journal of Design, Business and Society. The project ‘Sans Forgetica, a font to remember (sansforgetica.rmit)’ gained world-wide acclaim.
School: Economics, Finance, and Marketing
Joanne Peryman (Laban) is a Lecturer in Economics. She holds a PhD in Economics from the University of Exeter, a Masters in Behavioural Economics from the University of Nottingham, and a BCom (Hons) in Economics from the University of Canterbury. Using mainly experimental methods, Jo’s research focuses on cultural differences in decision making, especially in situations involving uncertainty or risk. She has presented the results from this work at conferences in the UK, The Netherlands, and China. Jo is also keen to apply behavioural insights to policy. During her PhD she completed an internship with a UK Government Department, where she applied ideas from behavioural economics to real-life problems. Her work has attracted funding from the UK’s Economic and Social Research Council, as well as numerous small grants from the University of Exeter’s Behaviour, Decisions and Markets Research Centre.
School: Economics, Finance and Marketing
Johanna E. Prasch is a PhD student and a research assistant and tutor in the School of Economics, Finance and Marketing and the BBL. After completing her Bachelors in Psychology from the University of Regensburg, and her Masters in Psychology from the University of Bamberg (both Germany), she started her PhD program in the BBL in February 2018. For her PhD project in consumer behaviour, Johanna got awarded a Stipend Scholarship from RMIT University. Her research interests centre around combining experimental methods from psychology and consumer behaviour to investigate mechanisms behind intercultural communication and behaviour. Currently, Johanna is investigating how to increase social inclusion and cooperation in multicultural settings.
This project builds technical capacity and facilitates proof of concept testing of the impact of multisensory integration of music, movement and memory, specifically exploring embodied audio and agency-free kinesis to maximise the power of music for dementia patients. This project is creating and building a dedicated chair for this purpose and will explore both the therapeutic and commercial potential of this technology.
Dr Jenny Robinson is a lecturer in Media and Communication, teaching classes in audience research and strategic communication. Her research is in media psychology, most recently using biometrics and experimental methodology to investigate audience reception of multi-platform advertising models. She is interested in understanding how people respond to mediated communication whether that is TV, online content, public interaction or art.
Robinson brings an interdisciplinary approach to the study of audience experience, with a BA (hons) in psychology and PhD in mass communication, MA in TV and film, and Grad Dip in science communication.
An interactive Wiradjuri-RMIT project is among the winners in the social impact category at the 2018 Good Design Awards. Read more
Catherine Gomes is an Associate Professor in RMIT University’s School of Media and Communication. Catherine is an ethnographer whose work contributes to the understanding of the evolving migration, mobility and digital media nexus. As a migration and mobility scholar, Catherine specialises on the social, cultural and communication spaces of transient migrants, especially international students, their wellbeing, their social groups and their digital engagements. Catherine’s work covers the themes of identity, ethnicity, race, memory and gender. She is a specialist on the Asia-Pacific with Australia and Singapore being significant fieldwork sites. Catherine has experience in mixed methods and interdisciplinary research.
Catherine’s work on transient migration and digital technology is advancing work on migration and mobility because of the transient-digital nexus she pioneers. Moreover, as founding editor of Transitions: Journal of Transient Migration Migration (Intellect), editor of the Culture, Media and Communication in Migrant Societies book series (Amsterdam University Press) and lab leader of the Migration and Digital Media Research Lab housed in the Digital Ethnography Research Centre (DERC), Catherine facilitates intellectual discussions with the aim of generating practical outcomes to address and assist policymakers and stakeholders interested in transient migration and international mobility.
Daniel Palmer is Associate Dean of Research and Innovation in the School of Art at RMIT University.
Daniel Palmer’s research and professional practice focuses on contemporary art and cultural theory, with a particular emphasis on photography and digital media. Prior to joining RMIT in 2018, Palmer was Associate Dean of Graduate Research and Associate Professor in the Art History & Theory Program at Monash Art, Design & Architecture. He also has a long association with the Centre for Contemporary Photography in Melbourne, first as a curator and later on the board of management.
Palmer’s book publications include Photography and Collaboration: From Conceptual Art to Crowdsourcing (Bloomsbury 2017); Digital Light (Open Humanities Press, 2015), edited with Sean Cubitt and Nathaniel Tkacz; The Culture of Photography in Public Space (Intellect 2015), edited with Anne Marsh and Melissa Miles; Twelve Australian Photo Artists (Piper Press, 2009), co-authored with Blair French; and Photogenic (Centre for Contemporary Photography, 2005). His scholarly writings on photography and contemporary art have appeared in journals such as Photographies, Philosophy of Photography, Angelaki, Reading Room and the Australian and New Zealand Journal of Art. Palmer has also published over sixty catalogue essays and fifty art reviews since 1997, in art magazines including Art and Australia, Photofile and Frieze.
Palmer has been the recipient of various awards and grants, and has been Chief Investigator on multiple ARC projects, including the ARC Discovery Project ‘Genealogies of Digital Light’ (2008 – 11) with Sean Cubitt and Les Walkling; an ARC Linkage Project ‘Photography as a Crime’ (2009 – 2012) with Anne Marsh, Melissa Miles, Mark Davison and the Centre for Contemporary Photography; and the ARC Discovery Project ‘Curating Photography in the Age of Photosharing’; (2015 – 2017) with Martyn Jolly. Palmer is currently a researcher on the ARC Discovery Project ‘Digital Photography: Mediation, Memory and Visual Communication’ (2020 – 2022) with Scott McQuire, Nikos Papastergiadis, Sean Cubitt and Celia Lury.