How can different mobile media innovations be usefully applied to understand the complex relationship between people, place and technologies? #SiteAnalytics is using data capture technology to solve environmental and technological challenges. More specifically, we’re using maps, mobile media and apps to generate new understandings about consumer behavior, site visitations and target audience reach and impact. We’re using this information to examine the usefulness of big data and mobile data capture technologies, and to translate this knowledge into practical and relevant solutions for industry.
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Dr Olivia Guntarik is interested in the relationship between people, places and technologies. She has co-designed and curated place-based cultural walking trails with Indigenous community groups, using mobile apps as self-guided digital tour guides, and as a way to commemorate sites of historical significance. She has led numerous industry-based research projects that bring together writers, artists, designers and digital experts with geographers, sociologists, ethnographers and educators. She was awarded two distinguished Creative Victoria funding initiatives, co-supported through the Department of Education and Training under the Virtual Creative Professionals in Schools program, to provide schools in rural and regional locations with the highest quality creative and digital learning experiences. Research outcomes included the development of interactive mobile apps and site-specific public installations, providing new ways to document and understand user engagement, participation and impact.